Content marketing has two elements – content creation, and the marketing of that created content. Both involve strategy to correctly develop.
Great marketers these days are the foxes. They research, and test, and switch tactics – and launch new campaigns all the time. That’s what you want!
But the same can’t be said for brand content. After working in the field for more than a decade, I’ve realised evergreen smart content works best. I call this, hedgehog content. It unifies a single brand message across all media. It clarifies your most advantageous keywords, based on your ‘big thing’.
Hedgehog content is a decisive, long term asset. It should function for the sole goal of converting your customer over time.
In other words, hedgehog content is high quality content that gives your brand a clear market advantage online! My hedgehog content combines SEO, market intelligence and copywriting to blow the clothes off your competition.